India Business Group backs UK charity - Catch Your Breath India (CYBI) as part of a new strategic partnership

The India Business Group has joined forces with UK charity, Catch Your Breath India (CYBI), to form a new strategic partnership.  As part of the collaboration, CYBI has been chosen as the designated charity for The Indian Awards 2017, a campaign that celebrates those people, in business and in the community, who nurture the UK and India’s special relationship.

The charity, set up in the UK but based in India, was established in 2016 to help free children in developing countries from the respiratory illnesses that are caused by toxins and pollutants in the air.

According to information collected by World Health Organization, India is home to 13 of the 20 most polluted cities in the world. And while The Indian Awards are a celebration of people and businesses helping both countries flourish, it is also an opportunity to pause and reflect on the work that still needs to be done.

The Indian Awards 2017 are open to any UK-based individuals and organisations who have contributed to furthering the relationship, culturally, socially or economically, between India and the UK. Nominations are open and categories include big business, entrepreneurs, SMEs, arts and culture.

Presented by the India Business Group, the invitation-only awards ceremony will take place on 22 June at the Houses of Parliament. The gala dinner will feature a who's who of charity leaders, business leaders, and prominent members of the Indian community.

James Kitt, Director at CYBI, said: 

“I’m delighted that IBG is supporting CYBI and that we are part of the inaugural Indian Awards. It is a great initiative and a perfect way to celebrate the special and longstanding relationship - the two countries share”.

"India still suffers from huge problems on the ground, so there’s no better platform to raise the issues and talk about the road ahead. The Awards represent an ideal opportunity to reach out to both countries' political, business and third-sector leaders."

Amarjit Singh, CEO of the India Business Group, said: 

“We are here to celebrate the dynamic relationship between the UK and India, and through charities like CYBI we can see that issues in one country concern us all.  As we prosper, it is important to give back to those who are less fortunate for a variety of reasons”. 

“Our Awards ceremony will be held in the heart of Westminster, a perfect place for CYBI to engage with stakeholders who can help to raise awareness and improve people’s lives.”